Lead Aggregation Platform
Are you in control of your leads?
In South Africa 80 – 90% of all leads are derived from online property portals like Property24 and Private Property. In the European market, 40% of on-line leads are lost due to agents not following up in time or not at all. In the South African market, it is even more pronounced. A study done by a leading realty brand showed that they lost 65% on online leads due to agents not following up.
In a world where the speed of your agents’ response is the biggest catalyst to winning the client, and repeat and referral business is built one call at a time, there’s no room for guesswork. REclick addresses productivity, response time, follow-up, conversion and business tracking to ensure you and your agents are empowered at every turn.
And with the new POPI law coming in effect, the lead capture environment is changing. Where traditionally lead prospecting can violate this law, and online pushed leads will be the only choice available, REclick will play an important role in managing these precious leads and ensure that nothing falls thru the cracks and becomes lost opportunities.
What is REclick?
Lead aggregation is a way to gather a large number of leads in one place to help streamline the sales process.
The main feature of REclick is to gather all the digital buyers’ inquiries from the various property portals and allow admin and licensees to have a collective view.
We currently have lead feeds for the following platforms (100% operational):
- Property24
- Private Property
- SA Home Traders
- SA Rentals
- SA Farm Traders
- Real Estate Group Site
REclick’s Features
Automatic reply to enquirer
Response time best practise is between 5 – 10 minutes. Where 5 minutes has a 900% increase in contact rate over 10 minutes. In a study in the USA it was found that companies average response time is 44 hours.
For those agents who are busy showing property or in client meetings, REclick’s ability to send an immediate response to incoming leads means active clients are not put on hold while the agent responds to leads that may or may not be actionable.
This process requires no input from the agent. Links to the brand website and the branch page are also included in this reply.
Automatic email tracking and validity check
The platform tracks the inquiry reply email’s actions like opens, clicks etc. and also verifies that the address is valid. The platform keeps track of all interaction the buyer has with the “initial contact mail”.
This includes the amount of times the email was opened, if the buyer has clicked on any links and if they have chosen to unsubscribe from these messages.
Automated reporting
REclick sends various reports to licensee, admin, and agents on a daily basis.
Every morning at 6 am, the licensee and admin receive a daily snapshot report for all the agent inquires for the entire branch for the last 24 hours. The agents also receive their individual daily snapshot report displaying only their leads from the last 24 hours. These reports are super valuable in the lead management process. Every Sunday morning REclick sends a consolidated weekly “Leads received” report to Licensee, Admin and agents. This report allows the Licensee and agents to see all the leads received during the week.
The aim of this report is to ensure no leads fall through the cracks… a reminder message if you will.
Robust reporting tool
The platform also currently allows users to generate and export Excel & PDF custom reports based on user parameters.
Insight reporting
Insight graphs that shows time and days of request activities.
